Longer pre-film ads ‘wasting time’ of frustrated cinema fans

In past decade, pre-film reels have extended to about 25 minutes for ads and trailers, according to experts

Movie buffs already lamenting the length of time it takes to get to the start of a film might be disappointed to learn pre-cinema ads are getting longer.

Over the past 10 years, adverts for products and brands have taken up a larger proportion of pre-film reels in cinemas, according to experts.

Tonebox – Macroburst

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Bitter:Sweet Announces Album Showcase at April 25 at Peppermint Club

In 2006, Los Angeles pioneering pop & trip hop artist Bitter:Sweet dominated KCRW airtime with songs like “Dirty Laundry” and the title track from their debut album The Mating Game. Flash forward almost two decades later, Bitter:Sweet–now helmed by singer-songwriter and founding member Shana Halligan–is back with a brand new album Baby Is Back set […]

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