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Colorado Advertising Agency Bolsters Leads for Larson Mental Health

While effective mental health care is a cornerstone of personal growth, it’s equally important to ensure that individuals seeking help can find the services they need. For Larson Mental Health, a commitment to enhancing community well-being meant turning to our Colorado advertising agency for assistance in navigating the complex world of search engine marketing. Today, we’re excited to share some of the results of our ongoing mental health advertising and marketing efforts and how they’ve made a difference for our client.

A Quick Refresh on Larson Mental Health

Established by Erik Larson in 2018, Larson Mental Health emerged from a passion for providing patients with the exceptional care they deserve. Erik’s extensive experience in the healthcare field, including his time in the Army and work within community health organizations and public hospitals, fueled his vision of a practice centered on personalized care and thorough evaluations.

Today, Larson Mental Health is a premier provider of psychiatric services committed to delivering tailored and holistic care for individuals of all ages facing mental health challenges. Their team of skilled professionals offers an extensive array of services, including therapy, medication management, and psychiatric assessments. Recognizing that every person’s path to mental well-being is distinct, they collaborate closely with clients to formulate personalized treatment plans that align with their unique needs and aspirations.

Enhancing Organic Search Results with SEM

Since our collaboration with Larson Mental Health officially began in March 2024, we have dedicated ourselves to enhancing their online presence through a comprehensive search engine marketing strategy. The initial focus was on an extensive website refresh followed by strategic content updates aligned with Larson’s long-term SEO objectives. Through meticulous keyword research and analysis, we optimized their website content to improve both search engine visibility and user experience, ultimately driving organic traffic to their multiple office locations along Colorado’s front range.

One of the prominent features of our ongoing SEO efforts is the creation and publication of four meticulously crafted blog posts each month. These blogs are designed to target core search terms relevant to key locations such as Denver, Boulder, Fort Collins, and Highlands Ranch. By providing high-quality, location-specific content, we aim to engage potential clients while also improving Larson Mental Health’s ranking in organic search results. This consistent content strategy not only showcases their expertise but also establishes them as a trusted resource in mental health services across the region.

Alongside our robust content strategy, we are diligently managing Larson’s online directory presence. It is imperative to have their business information accurately and consistently listed across popular platforms such as Google My Business, Yelp, and Bing Places to enhance local search visibility. By ensuring these entries are always current, we assist Larson Mental Health in attracting more clients actively seeking their services in the vicinity. Additionally, our deployment of both passive and proactive link-building campaigns significantly contributes to their strengthened SEO performance.

Denver PPC Services Generating Leads

Our Colorado advertising agency has been executing paid search campaigns for Larson Mental Health with the primary objective of generating more leads and attracting new patients to their website. In order to maximize the effectiveness of these campaigns, we have implemented a range of optimization techniques designed to enhance ad performance and drive targeted traffic to the Larson Mental Health website. Through meticulous analysis of key metrics, we continuously refine our ad copy, targeting parameters, and bidding strategies.

This data-driven approach not only boosts the visibility of the ads in search engine results but also aims to maximize the conversion rate of visitors into clients. By integrating our paid search initiatives with broader SEO efforts, we have created a holistic online marketing strategy that amplifies our client’s visibility across digital platforms.

Real Results Speak for Themselves

Over a six-month period from May 2024 to November 2024, our marketing efforts for Larson Mental Health have yielded remarkable results, showcasing a significant upward trend in key performance metrics.

Notably, total sessions on the website increased by an impressive 17%, indicating that our branding and outreach initiatives have successfully captured the interest of a broader audience. This uptick in traffic not only reflects heightened visibility but also translates to a growing awareness of our client’s offerings within the community.

Another standout achievement during this period has been the remarkable 66% increase in organic search traffic. This surge implies that our SEO initiatives successfully improved the visibility of Larson Mental Health on search engines, allowing the practice to attract highly relevant visitors who are actively searching for mental health services. Additionally, total contacts have risen by 29%, and conversions specifically from organic traffic rose by an impressive 178%.

Finally, a significant achievement has been helping the Larson website rank on the first page of organic search engine results for more than 100 non-branded, relevant keywords. This milestone boosts credibility and authority within the mental health sector and establishes Larson Mental Health as a trusted resource for people in need of support.

Real FiG: A Trusted Partner for Mental Health Advertising

Our partnership with Larson Mental Health has proven to be a game-changer in their lead generation efforts, and we can be a game-changer for you, too. At Real FiG Advertising + Marketing, we understand the unique challenges faced by mental health providers in today’s digital landscape. If your organization is looking to make a meaningful impact in the mental health space, we encourage you to reach out to our team unlock your full potential, generate more leads, and make a positive difference.

This holiday season, Clash Royale is here to solve one of the most challenging puzzles of the festive season: finding the perfect gift for gamers. With ‘Gift Wrap Gift,’ created by DAVID New York, Clash Royale transforms ordinary wrapping paper into an extraordinary present in itself.

 

Gift Wrap Gift is no ordinary holiday decoration—it’s the first wrapping paper that’s also a gift. Featuring playful, Christmas-themed designs of beloved Clash Royale characters, the paper hides in-game rewards for gamers to unlock. The campaign kicked off by sending the innovative wrapping paper to some of the top influencers in the Clash Royale community.

 

With 55% of holiday shoppers admitting that buying gifts stresses them out, Gift Wrap Gift offers a creative solution that blends thoughtfulness with entertainment.

 

Clash Royale is known for delivering unforgettable in-game moments during the holidays. With Gift Wrap Gift, we wanted to surprise our community by bringing the fun and rewards of the game into a festive, real-world experience.  

 

Upon opening the box, the influencer encountered the most unusual—and not-so-desired—items, such as a pack of coasters, a nail clipper duo, toothpicks, mousepads, and a pair of socks, among others. However, a message explained that the best part is the wrapping paper, where a QR code was printed. After scanning the code, they finally accessed the real gift inside Clash Royale.

 

The campaign launches December 17, 2024, across social media. As part of DAVID New York’s ongoing partnership with Supercell, Gift Wrap Gift blends gaming culture with holiday traditions, making Clash Royale a meaningful part of the festive season in a fresh and tangible way.

 

CREDITS

Campaign: Gift Wrap Gift

Agency: DAVID New York

Client: Clash Royale (Supercell)

Global Chief Creative Officer & Partner: Pancho Cassis 

Global Chief Operating Officer: Sylvia Panico 

North America Managing Director: Carolina Vieira  

North America Chief Creative Officer: Daniel Lobatón 

Chief Creative Officer: André Toledo 

Creative Director: Sebastien Rouviere, Pedro Sattin 

Copywriter: Sebastien Rouviere 

Senior Art Director: Giulia Ferrarezi

Jr. Art Director: Jamie Payne  

Global Strategy Officer: Paula Vampre 

Group Strategy Director: James Mitchell 

Group Account Director: Brett Niebling  

Account Supervisor: Irene León 

Head of Production: Brenda Morrison Fell 

Executive Producer: Natasha Louckevitch 

Producer: Thiago Zveiter  

Director of Business Affairs: Barbara Karalis 

Business Affairs Manager: Catalina Peña 

Global PR Director: Sandra Azedo 

 

Client Approval:

Marketing Lead: Iwo Zakowski  

Marketing Strategist: Gabriel Eccher  

Marketing Producer: Yuri Yoshimura