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From Dior to Dolly–these are the top 10 OOH creative executions that came to our attention last week!

The post OOH Best Creative Last Week Today first appeared on OOH TODAY.

Advertising used to move slowly. You’d book TV spots months out. Plan print runs weeks in advance. Lock creative and hope

The post Rapid Response Advertising: Why 24-Hour Campaign Launches Matter first appeared on OOH TODAY.

Reebok Goes Big With Angel Reese

The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Vet Tix Surpasses 40 Million Tickets Distributed to Our Nation’s Heroes, Generating an Estimated $6.5 Billion in Economic Impact

The post 40 Million Tickets Later, Heroes Are Winning first appeared on OOH TODAY.

The Weather Company wants to know not just how weather forecasts make people feel, but also how they make people react to ads. TWC is building a monetization model that treats weather as both a contextual and an emotional signal, its director of measurement, Shannon Ferguson, told AdExchanger. After about a year of testing with […]

The post Neuroscience And AI Are Transforming The Weather Company’s Measurement Stack appeared first on AdExchanger.

ChatGPT, Reddit and Roblox are big enough to be subject to the European Union’s Digital Services Act. And: The world considers social media bans for users under 16.

The post LLMs, Meet The DSA; The Social Media Controversy Continues appeared first on AdExchanger.