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Adam&eveDDB imagines the world as a video game for PS5

A new Sony Playstation campaign is always an event. Recently rival Microsoft’s Xbox has hoovered up the awards with a number of left field executions but Playstation’s loyalty to its ad heritage has surely paid off too. Adam&eveDDB is back on top form with ‘PS5: Play has no limits’ showing the world as a video …

The post Adam&eveDDB imagines the world as a video game for PS5 first appeared on More About Advertising.

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Emmy-Award Winning Media Researcher Bill Harvey teaches us about Attention vs Resonance

Summary

In this conversation, Tim and Emmy-Award Winning Media Researcher, Bill Harvey, Founder/Chairman at Research Measurement Technologies, Inc., unpack the evolution of addressable TV advertising technology, focusing on the development of driver tags and their impact on recommendation engines. Bill shares insights from his early work in the industry, the creation of a system that distilled a million words into 265 driver tags, became the concept of ‘Resonance’ (vs Attention), and how these tags have proven to be more effective than other traditional attention metrics in predicting sales outcomes.

The discussion covers the integration of resonance in digital advertising, the relationship between resonance and physical context, and the future of addressability and AI in advertising.

Takeaways

  • Driver tags were developed to empirically deduce behavioral drivers.
  • Driver tags have shown to be more effective than attention metrics in predicting sales.
  • Privacy can be maintained while optimizing marketing strategies through data clean rooms (DCRs).
  • Resonance drives Attention and can maintain interest in ads themselves.
  • Bill’s literary pursuits reflect his lifelong interest in consciousness, improving the world, and using advertising as a vehicle for positive impact.

Chapters

  • 00:00 Introduction and Upcoming Events
  • 01:25 The Genesis of Driver Tags
  • 12:47 Evolution of Recommendation Engines
  • 17:41 Effectiveness of Driver Tags vs. Attention
  • 30:30 Integrating Resonance in Digital Advertising
  • 33:26 Resonance and Physical Context in Advertising
  • 38:43 The Future of Addressability and AI in Advertising
  • 43:22 Creative Challenges and AI Solutions
  • 47:17 Bill’s Literary Pursuits and Motivations


Connect with Bill and learn more about his work here:

On LinkedIn – https://www.linkedin.com/in/bill-harvey-9581801/
On his website – https://billharveyconsulting.com/we-just-won-an-emmy/
And learn more about Semasio at https://www.semasio.com/

Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.

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Revolutionary Use of Cryptocurrency at 2025 Breakaway Festivals

2025 is shaping up to be a revolutionary year. Breakaway Music Festival announced that all 12 of its 2025 festivals will accept cryptocurrency. Ravers will use Bitcoin for tickets, ultra VIP bottle service, and more. This pioneering approach underscores Breakaway’s dedication to innovation, firmly positioning it at the cutting edge of the music industry’s technological […]

The post Revolutionary Use of Cryptocurrency at 2025 Breakaway Festivals appeared first on EDMTunes.

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Heavy Moss • Treadmills • 2024

Heavy Moss gives us another taste of Dead Slow, sharing the single “Treadmills.” The track flows with a laid-back groove, blending keys and jazzy drums before unraveling with fuzzy guitar licks into six minutes of lush dream pop.
“This was a demo I had kicking around for a few years that I totally forgot about,” Lucas Harwood recalls. “In those lockdown writing sessions I dug it up but I couldn’t work out the chords. I had to have my Jazz genius keys teacher James Bowers help me transcribe it. I think I wrote it when I was trying to write songs with too many fancy chords”
When I brought it to the band it didn’t immediately hit. But everyone just kept grinding, we looped the hard parts constantly and it finally started to bop. The verses and choruses are really juxtaposed against each other – the verses are an anxious stream of consciousness and is kind of jolty and angular. The chorus is in a different key and is meant to be a really pretty love song within the song. I owe one of the lyrics to my son Ari coined the line “I noticed your life” – what a genius. Lyrically I was also taking cues from one of my all time favourite songwriters, David Berman.”
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White Spirit – "WHERE IS OUR LOVE" ♪ EDM Saves My Life

? Subscribe for endless EDM party ? Turn on the bell ? to join the notification squad ? Music submission: https://forms.gle/bmyJakwJdWNC9yut7 ➥ Follow White Spirit: Soundcloud: https://soundcloud.com/white-spirit-official Instagram: https://www.instagram.com/white_spiritmusic/ ➥ Follow Glow Records: Instagram: https://www.instagram.com/glowrecords/ Facebook: https://www.facebook.com/glowrecords/ Spotify: https://spoti.fi/3dE1kCy _ _ _ Video by Freya Studio For further information, please contact: edmsavesmylife@gmail.com _ _ _ #AlanWalker #EDM #EDMSavesMyLife © 2024 EDM Saves My Life – Music that makes you fly!

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Cardination – Die For Your Love (Official Hardstyle Video)

Official Hardstyle Video Clip of Cardination – Die For Your Love ? https://DWXUpdate.lnk.to/DieForYourLove ◉ Subscribe to Dirty Workz: http://www.dirtyworkz.com/youtube ◉ Join our Discord server: https://www.dirtyworkz.com/discord ▼ Subscribe to our Spotify playlist: https://www.dirtyworkz.com/spotify ▼ Webshop: http://shop.dirtyworkz.com Cardination – Die For Your Love Release date: 12th of November Genre: Hardstyle Make sure to subscribe to Dirty Workz : http://www.dirtyworkz.com/youtube ..and turn on notifications to stay updated for all new uploads!? Follow Cardination: Instagram: https://www.instagram.com/cardinationdj/ Enjoy the official Hardstyle video clip of Cardination – Die For Your Love Dirty Workz is the Worlds leading Hardstyle label. With a broad sound, representing World leading Hardstyle artists, supporting the rising stars in the Hardstyle scene as well as the darker sounds of Raw under the Anarchy Hardstyle imprint to the fresh new combination of sounds which is Wolf Clan and the faster party sounds of Electric Fox – Dirty Workz has it all! Representing only the best Hardstyle 2024! #Hardstyle #Cardination #DieForYourLove