Kamala Harris needs to get her marketing A-game on to win

No marketer would spend millions on a campaign without a compelling benefit to put in front of their audience. And they certainly wouldn’t make their market-leading competitor the focus of their 30 second spots. Well, unless you’re a burger company with an envy for Golden Arches. Like Burger King, it seems Kamala Harris is more …

The post Kamala Harris needs to get her marketing A-game on to win first appeared on More About Advertising.

3 Tactics Legacy Media Brands Are Using to Stay Relevant

Some say traditional media is dying, but legacy brands are finding ways to innovate and endure in an ever-shifting landscape. Leaders from Time, Essence, and Eater convened at ADWEEK’s Mediaweek in New York on Tuesday (Oct. 30) to share the strategies that are helping them grow, retain relevance, and reach new audiences. From reinventing print…

MeToo Music Premieres ‘When The Music Ends’ Highlighting Sexual Abuse Against Marginalised Communities in Nightlife

Attack - News - Feat Images When the music ends

“When The Music Ends” is based on real-life accounts from anonymous contributors and follows the individual stories of three people from the most at-risk groups identified in a study carried out by the Electronic Music Inclusion Initiative.

MeToo Music, a dedicated music industry activism group, has unveiled a new film production investigating instances of sexual abuse in clubland culture and its consequences.

The five-minute short film premiered in Berlin last week and is sponsored by Beatport, Pioneer, Safer Dance, Ravemore, and Reprise Talent Agency. It follows the stories of three individual characters detailing painfully honest everyday situations that clubbers and those employed in the night time sector experience.  

The film is part of MeToo Music’s #ForTheMusic campaign and produced by Berlin-based production company Spilled Milk. Written and directed by Mo Kanaan it stars Luna Baptiste, Frederic Balonier, Justus Riesner, Vincent Ercolani and Lujain Mustafa, among others.

The film follows a study carried out by the Electronic Music Inclusion Initiative (EMII). The global study found reports from 28 countries highlighting 615 separate incidents. 

Reports predominantly come from the UK, Germany, and the US, with females aged 26- 35 most likely to come forward. 

Despite this, many still hesitate to report due to fears of inaction, disbelief, or retaliation. Notably, incidents primarily revolved around gender or sexual orientation, with a significant intersectional impact observed, particularly among women of color.

Find MeToo Music online.

[social-links heading=”Follow Attack Magazine” facebook=”https://www.facebook.com/attackmag” twitter=”https://twitter.com/attackmag1″ instagram=”https://www.instagram.com/attackmag/” youtube=”https://www.youtube.com/user/attackmag” soundcloud=”https://soundcloud.com/attackmag” tiktok=”https://www.tiktok.com/@attackmagazine”]

[product-collection]

Alas de Liona shares haunting new single & video ‘For Forever’

Following the successful September launch of her album Gravity Of Gold, Edinburgh based singer-songwriter Alas de Liona shares Halloween single ‘For Forever’, out now. Alas de Liona and her striking brand of indie-pop is ascending. Following the release of her ethereal, introspective and widely lauded record Gravity of Gold, she continues with bombastic Halloween single […]

The post Alas de Liona shares haunting new single & video ‘For Forever’ first appeared on She Makes Music.

Rob Laniado unveils captivating new single ‘This Is My House’: Listen

Providing those truly energetic vibes, Rob Laniado has unveiled a single for the ages, entitled ‘This Is My House.’ on 2-Dutch label “It’s a fresh fusion that captures the energy of the dance floor while pushing boundaries by incorporating the latest trends in Techno,” Rob Laniado says Boasting the most immersive of musical catalogues, Rob …

Rob Laniado unveils captivating new single ‘This Is My House’: Listen