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Paul Valente Comes to OUTFRONT as SVP Talent Acquisition, Caitlin Kelly as VP Communications, and Salim Holder as VP Multicultural Growth & Partnerships. Liz Rave and Michael Perrotta Promoted to SVP Marketing and Internal Auditing, Respectively

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Your Team Is Working Faster With AI, But Are They Really Getting Better Results?

A lot of marketing leaders are wondering whether AI is really bringing incremental value to their business. Teams are moving faster than ever. Campaign briefs, social copy, first-pass creative and competitive research can now be produced in a fraction of the time it used to take. Yet it’s not clear if the work is actually […]

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Demand For Dead Data; ChatGPT’s Miraculous, Disappearing Advertisers

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Fire Sale Firestarters One surprise beneficiary of the Spirit Airlines bankruptcy debacle: Google. Google spent $10 million to acquire “a trove of deidentified business data, software code and operations records” from the now-defunct airline, Bloomberg Law reports.  The data stockpile Google bought for a song includes 100 million emails, 500 million Microsoft Teams chats and […]

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