Inside Cheerful Music’s Vision for AI, Virtual Artists and the Future of Music

Image credit: Shuo The AI Summit London, one of the world’s most influential events at the intersection of technology and creativity, celebrated its 10th anniversary this year. At this landmark gathering, Snow Jiang, Founder and CEO of acclaimed record label Cheerful Music, together with UK office A&R Manager Sergio Veloz and hit producer He Zhu, joined a panel discussion exploring the topic: “Can AI Make Human Music More Valuable?“. The session explored how AI is reshaping the music industry and […]

Five Things Marketing Mix Modelling Teaches Us (That Nobody Wants to Hear)

Measuring media channels in a vacuum can easily skew marketing budgets, but marketing mix modelling (MMM) is increasingly being used to inform rational decision-making. Tobin Thomas, CEO and Founder of Lifesight, breaks down some uncomfortable yet valuable insights gleaned from MMM. Here’s the uncomfortable thing about marketing measurement: the channels that are easiest to track usually Read More