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Their 1990 hit “It Must Have Been Love” has billions of streams, but the financials just didn’t add up for Roxette. Now, their North American tour has been canceled by Live Nation amidst soaring costs. Swedish duo Roxette’s 1990 hit “It Must Have Been Love” just made the YouTube Billion Views Club last week. They […]

From Big For A Day to Horizon Media: How One Student’s Mentorship Journey Turned Curiosity Into a Career in Advertising.

The post From Market Ride to Media Career first appeared on OOH TODAY.

11 OOH Employment Opportunities …NYC, Dallas, Los Angeles, Denver; —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager

The post —OOH Classifieds Today first appeared on OOH TODAY.

behind 24 large-format and experiential OOH campaigns across downtown this year for clients including AMC, Prime Video, Paramount+, PlayStation, Funko and ABC.

The post 150,000+ Comic-Con attendees descend on San Diego first appeared on OOH TODAY.

As AI reshapes Canva at speed, Zach Kitschke and his team are taking a seat alongside developers at roadmap meetings.

As the cause of daily pain…why haven’t corners stood trial prompts the ad?

The tour includes a two-day, band-curated Croxton Block Party in Melbourne.

Rafa Flores’ career has come full circle. In 2016, he joined Treasure Data (which rebranded earlier this year to Treasure AI) as the company’s second-ever product hire. At the time, Treasure Data was just getting off the ground as a data management company. The company soon found an opportunity in the CDP space, a label […]

The post The CPO Who Used AI To Revamp A CDP And Address His Own Health appeared first on AdExchanger.

The new agentic world is exciting. Not a day goes by that I don’t discuss something cool I’ve seen using Claude or realize that I can now vibe code an app to handle a task for my wife. But with all new things, there’s a risk of neglecting our product management discipline in the bliss […]

The post Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game appeared first on AdExchanger.

Google’s changing up Max; CTV buyers are “addicted to siloing;” and Bluesky’s AI investments may be moot.

The post Maximum Performance, Minimum Effort; A Fix For Overfrequency? appeared first on AdExchanger.