Pep talk: is AI advertising beating the real thing?

Thanks to AI, the internet is flooded with fan-made content, and that includes advertising imposters. Currently a fake Pepsi ad and an LA mayor campaign are both benefiting from the viral impact of clever user-generated concepts. Thousands were fooled and (crucially) charmed by a 20-second Pepsi spot. It features familiar advertising tropes – a rousing …

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WOO president Goddard outlines Out of Home industry in rude health – but with more to do

World Out of Home Organization delegates are gathered in London this week for its Annual Congress and President Tom Goddard (below) welcomed them with the news that global OOH revenues had climbed to US$54bl, 15% higher than 2024. The WOO figures include 85 separate geographical territories accounting for 95% of global GDP. The APAC region …

The post WOO president Goddard outlines Out of Home industry in rude health – but with more to do first appeared on More About Advertising.