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This one may resonate with all the parents out there wrangling wilful young kids. Liquid Death presents the battle between parent and child as an extreme sport – and promotes its highly caffeinated energy drink as a tool to help you through. To win a year’s supply of the drink, you can post your own …

The post Parenting as an extreme sport: Liquid Death goes MMA first appeared on More About Advertising.

Exports of UK advertising services reached a new record high of £19.4bn in 2025, securing the UK’s position as the world’s second-largest advertising exporter. The new report, published today at UK House during SXSW London by the Advertising Association and UK think tank Credos, reveals 38% year-on-year export growth, outpacing any comparable UK services sector, …

The post UK ad exports hit £19.4bn first appeared on More About Advertising.

Has the World Cup taken over from Christmas and the Super Bowl as the big opportunity for that endangered species creative agencies to show their wares? Trouble is, of course, it’s currently only every four years although if FIFA has its way it’ll probably be an annual event before too long. But who’s got the …

The post McDonald’s unveils its World Cup (nearly) X1 first appeared on More About Advertising.

By Nick Shaw Ocean Outdoor UK CEO. In their latest IPA report, Go Big or Go Home 2026, authors Les Binet and Will Davis warn that brands risk limiting their impact by thinking too small, prioritising the wrong metrics, ignoring valuable customers and optimising for short term ROI only. They also flag that producing inefficient …

The post DOOH: the big world antidote to small world thinking first appeared on More About Advertising.

festival edm needs clean hooks, hard drums and smart drops. Use this session plan to build a louder, wider track that works on big systems. Try it.

The post Festival EDM: Pro Build a Bigger Drop in One Focused Session appeared first on The Ghost Production.

Global CMO Morgan Flatley on why the brand killed its first concept and bet on a fan-first strategy instead

Following a successful 2025 NASCAR sponsorship, Logitech uses Prime Video to debut G brand simulators in new campaign.

InMobi and Scope3 are betting that AI agents, rather than traditional programmatic pipes, are the future of premium media transactions.

Stipe and Watt performed “I Played the Fool,” the theme song for the new Steve Carrell HBO comedy “Rooster.”

Roger Doyle has unveiled his latest album, Idir, his 35th long player in a career that has spanned electronic music, theatre, opera, film and experimental composition. The album takes its name from the Irish word for ‘between’, and comprises electronic compositions, solo piano pieces and spoken word recordings, including a performance of a text by…

The post Roger Doyle unveils new album, ‘Idir’ first appeared on 909originals.