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How Lionel Messi Became the Face of 1 in 4 World Cup Ads
Soccer’s GOAT fronts campaigns from Adidas, Michelob Ultra, Lay’s, and more ahead of this year’s tournament.
4 Trends to Watch During TV Upfront Season
ADWEEK spoke with ad leaders from Disney, Netflix, Amazon, and more, and here are the trends that stood out.
Wyclef Jean on Owning the Future of the Creator Economy
Why 1,000 true fans matter more than millions of streams.
The Angels Release 50th Anniversary Video for ‘Am I Ever Gonna See Your Face Again’
The clip, assembled by founding guitarist Rick Brewster, features all of the vocalists who have fronted the band across its five-decade career
Autonomous Vehicles vs. OOH: Which Companies Are Most at Risk?
A Comparative Exposure Analysis of Lamar, OUTFRONT, and Clear Channel Outdoor
The post Autonomous Vehicles vs. OOH: Which Companies Are Most at Risk? first appeared on OOH TODAY.
Snow Day? Sure. For Kids. Not for OOH Crews
Somewhere in the Northeast, a weather app just turned purple, the words “historic snowfall” are being thrown around like confetti, and a billboard
The post Snow Day? Sure. For Kids. Not for OOH Crews first appeared on OOH TODAY.
New Sales Opportunity —OOH Classifieds Today
…NYC, Dallas, Los Angeles, Denver —Local Media Sales Exec, Miami —Ad Sales AE
The post New Sales Opportunity —OOH Classifieds Today first appeared on OOH TODAY.
The Best Billboard I Saw Today
Espresso Yourself: Nespresso Takes Center Stage at Grand Central
The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Cockney geezer Danny Dyer scores for Paddy Power
Another World Cup ad, with those ad regulars du jour Danny Dyer and Peter Crouch. Dyer has replaced Ray Winstone as adland’s favourite cockney geezer, one’s heart sinks a bit. It’s not just adland that goes for the familiar these days of course. Reality star Alison Hammond is now on so many programmes you expect …
The post Cockney geezer Danny Dyer scores for Paddy Power first appeared on More About Advertising.