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Fueled by a viral boost from the Prime Video show, the 2011 hit debuts on both the Billboard Global 200 & Global Excl. U.S. charts.

GRiZ and Subtronics will make their way back up to the Pacific Northwest this fall to headline the upcoming edition of BOO Seattle at WAMU Theater.

The post BOO Seattle Drops Off Headliners and On-Sale Info for 2026 Edition appeared first on EDM Identity.

Fazer Leipurit faces a challenge: while many supermarket bakery sections rely on parbaked frozen dough, Fazer operates a network of in-store artisanal bakeries where bread is genuinely baked from scratch on site. Yet consumers remain skeptical. Can “freshly baked” really mean freshly baked?

To prove it, Fazer Leipurit launched an overnight livestream directly from one of its in-store bakeries. Broadcast simultaneously on social media and digital billboards across Helsinki metro stations, the campaign transformed the quiet craft of breadmaking into a hypnotic Slow TV experience – continuing into peak hours of the morning commute – where transparency itself became entertainment.

“The beauty of the concept is that the product truth itself becomes the content. As consumers are being more careful with their spending, premium brands need transparency to justify their superior quality. We made that the gist of the creative idea: it’s the process that makes the product unique, so let’s show it exactly as it is”, says Maria Kuorikoski and Mikko Roininen of Helsinki-based agency SEK, the creatives behind the campaign.

 

The livestream solves a brand problem

The livestream follows bakers as dough is mixed, shaped, proofed and baked, uninterrupted and unfiltered. Viewers can also interact with the bakers through live social media prompts and challenges during the stream.

“Instead of compressing the process into a 15 second ad, we wanted people to experience the craft in real time. Breadmaking is naturally slow, tactile and visually calming. Once you start watching, it’s surprisingly hard to stop”, Kuorikoski and Roininen add.

By bringing the bakery process onto both public DOOH screens and social platforms simultaneously, the livestream turns product transparency into a shared live media experience.

The event was streamed live from 10 PM on May 20 until 10 AM on May 21, 2026

• on selected digital out-of-home screens across Helsinki metro stations
• on Instagram at @FazerSuomi and on TikTok at @FazerLeipurit 

Memorial Day weekend was full of BTS in Las Vegas. We’re showing you how the city showed up for ARMY and BTS, from inside their tour to clubbing with Diplo and taking over the AMAs. Keep watching to see everything you missed! Tetris Kelly: BTS spent Memorial Day weekend in Las Vegas, and the guys […]

Swift’s longtime attorney appeared in Los Angeles court on Wednesday (May 27) to fight a lawsuit over the title of her record-smashing latest album.

Vermont has officially become the latest state to take a stab at decommissioning scalpers, as it’s enacted a ticketing-reform law featuring a resale price cap, a ban on speculative passes, and more. Governor Phil Scott signed the bill into law yesterday, and multiple reform-minded organizations reached out with statements applauding the development. Spanning about four […]

From Birdland broadcasts and bridge-side practice sessions to late-night television, Leonard Cohen collaborations, and a final summit meeting with Ornette Coleman, Sonny Rollins spent nearly seven decades treating improvisation as a form of spiritual inquiry. In the wake of his passing at 95, we revisit a handful of essential films, broadcasts, and performances that capture the humor, velocity, deep concentration, and eternal forward motion of a musician who never stopped searching for the unknown.

The post Stolen Moments From A Life Well-Lived :: Sonny Rollins, 1930-2026 first appeared on Aquarium Drunkard.

The Tony-nominated actor flies and draws on Bowie energy as he strives not to “make the vampire of it all cliché or cheesy.”

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