TikTok Gives Sienna Spiro the ‘Behind the Breakthrough’ Documentary Treatment

TikTok unveils the latest campaign in its “Behind the Breakthrough” documentary series with Sienna Spiro and her hit “Die On This Hill.” TikTok has announced the latest campaign in its “Behind the Breakthrough” series with Sienna Spiro and her hit “Die On This Hill.” The documentary-style series captures TikTok breakout artists reflecting on how their […]

The Return Of Techstep

Could 2026 be the year of the techstep renaissance? Jungle has received a new wave of flowers over the last decade, but now techstep seems to have found its way back into many dances around the country. The dark side element of drum & bass has an enthralling charm that is synonymous with rave music.  […]

Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration

Silent Disco Events Seattle - Seattle's Premier Silent Disco Headset Rental Company

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend. Publicis has roughly doubled its market cap over the past four years, as other agency holdcos and ad tech businesses have struggled. […]

The post Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration appeared first on AdExchanger.

SoundCloud Superfan Expansion Continues With French Montana’s ‘Grimey’ — Track Becomes Available to On-Platform Followers Ahead of Its Wider Release

Want to hear French Montana’s newest track? You’ll have to follow the artist on SoundCloud to do so, as the platform has made “Grimey” available to superfans ahead of its scheduled release across all services as part of Wave Gods 2: Cosmos Brothers. “Grimey” arrived on SoundCloud this past Friday, one week before the wider […]

Alliance Witan Illustrates Inflation with Charming Cyclist Campaign

Alliance Witan’s latest campaign, ‘Cyclist’, creatively uses a countryside setting to illustrate financial concepts. The ad depicts a woman enjoying a ride through nature, encountering diverse flora and fauna. However, her journey is unexpectedly halted by the metaphorical force of inflation, humoro…