Argos, like TK Maxx, has stuck with the familiar this Christmas. Back for another year are brand mascots Connie and Trevor, with music again pulling the whole idea together. This time, there is less emphasis on cramming in as many products as possible. Instead, it’s a simple story that taps into the ongoing appeal of …
The post T&Pm turns it up to 11 for Argos at Christmas first appeared on More About Advertising.