TV and Digital Drove UK Ad Spend to £10 Billion in Q2

UK ad spend reached £10 billion during Q2 2024, according to the latest Expenditure Report from the Advertising Association (AA) and WARC. This marks a 13.4 percent increase on Q2 2023, when the market narrowly avoided contraction. While benefitting from these favourable comparisons, the latest quarter also recorded stronger-than-expected digital growth, alongside strong TV contribution Read More