Google’s long-anticipated shift away from third-party cookies has once again been put on pause. Should we be shocked? Probably not. Replacing a core component of the internet’s business model was never going to be an easy feat. And despite years of testing alternatives through its Privacy Sandbox, Google has struggled to find a workable solution. …
The post Aine Corry: third-party cookies are (still) not dead – now what? first appeared on More About Advertising.