Hybe Muscles Into China—Joining SM, YG, JYP Entertainment in the Mega-Market

K-pop powerhouse Hybe has set up a Chinese subsidiary to support its artists’ expansion into the market. Hybe China Co., Ltd. was launched April 2 in Beijing—Hybe’s fourth overseas branch following those in Japan, the US, and Latin America. Its new Beijing-based entity will focus on backing artists’ activities in China, notably to compete with […]