When did the rot set in at WPP’s giant GroupM media operation? Some may date it back to 2016 when the US Association of National Advertisers set out its thoughts on principal media buying (media broking on the sly), which it didn’t like. In the same year WPP’s MEC lost the giant AT&T account to …
The post Media is still a people business – as WPP is finding out to its cost first appeared on More About Advertising.