Pepsico’s in-house agency Sips & Bites has shown more initiative than its out-of-house peers on occasion and it’s resurrected DDB’s celebrated ‘Wassup’ Budweiser ad from 1999 for a new campaign for Walker’s. The original, based on a short film licensed by Budweiser, won a Cannes Grand Prix among many other plaudits. Advertising has performed mightily …
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