More US Ad Spend Comes Direct From Brands Than Through HoldCos as AI Reshapes Media Planning and Buying

Three months ago, Meta CEO Mark Zuckerberg sent shockwaves through the advertising industry with the suggestion that the tech giant’s use of AI will automate the entire campaign process, potentially making the current role of ad agencies redundant. While his comments sparked debate over the extent to which agencies will be displaced, it is clear Read More