The Brand Safety Double Standard: Why Do Advertisers Apply Caution to News but Not Social Feeds?

While keyword blocking deprives news publishers of ad revenues and advertisers of engaged audiences, brand budgets continue to flow into unpredictable social media environments. Fiona Salmon, Managing Director at Mantis, highlights the double standard that has emerged in the application of brand safety controls.  Brand safety has become one of digital advertising’s default settings. Few Read More