YouTube’s Ad Revenue Exceeds That of Its Four Largest Traditional Media Competitors Combined

YouTube generates more ad revenue than Disney, NBC, Paramount, and Warner Bros. Discovery combined, and dwarfs its rivals in TV viewership. New research from media firm MoffettNathanson has determined that YouTube is now the world’s biggest media company, with advertising revenue that exceeds that of its four largest traditional media competitors—Disney, NBC, Paramount, and Warner […]