Cheerful Music founder and CEO Snow. J talks rhythm as a universal language, how AI is shifting the music industry and more

Snow. J is a music industry visionary, who founded one of the most groundbreaking record labels, Cheerful Music. As a serial entrepreneur, Snow. J initially entered the industry as a singer-songwriter. Now, as the CEO and founder of one of the most innovative record labels in the world, Snow. J is actively redefining the Chinese and Western music markets with her cross-border approach. The label is known for viral hits like ‘Yi Xiao Jiang Hu’ which has over 50 billion […]