Chaotic Good admits ‘fake fans’ – scrubs website.

Photo: Mike Wall Marketing agency Chaotic Good Projects recently scrubbed its website following backlash over its “fake fan” promotional tactics. The controversy stems from a March Billboard interview with co-founders Jesse Coren and Andrew Spelman, who launched the firm in February 2025. The duo admitted to using vast networks of social profiles to “control the narrative” and manipulate public perception to drive commercial results. “Most people see a video or something about an album that came out, and that first […]