Winning all of Coca-Cola’s agency marketing business was one of the few good things to happen to WPP during the end of CEO Mark Read’s reign – but what a business it is to mind. WPP started off winning everything but them lost North America media to Publicis, probably the most profitable part. Now Coke, …
The post Pitch-prone Coca-Cola reviews business still at WPP first appeared on More About Advertising.