GenAI is Reshaping Agency Relationships Finds UK Advertiser Survey

Generative AI is beginning to have a “significant impact” for advertisers, according to a new study from UK trade body ISBA, with almost all (99 percent) of the UK advertisers surveyed saying they have started their GenAI journey. The organisation surveyed 200 respondents from brands, predominantly in marketing, media and procurement roles. The results found Read More