AI Agents Democratises Data Access, and Ad Tech Infrastructure Needs to be Ready

The growth of agentic AI in advertising has led to a massive increase in requests for access to data, says Shantan Kethireddy, Co-Founder and SVP of Data Providers and AdTech at Ocient, and has also democratised access to data. While this brings big opportunities, it also places large burdens on the underlying databased infrastructure which Read More