Ad Revenue for Non-Gaming App Publishers Doubles Year-on-Year on the Vungle Exchange, Reveals Liftoff’s New Report

Liftoff‘s 2025 Non-Gaming Ad Monetization Trends Report, published today, reveals ad revenue for non-gaming apps has doubled year-on-year, growing by 116%. For entertainment apps specifically, revenue growth has nearly tripled as entertainment publishers embrace ad monetization alongside paid subscriptions. Liftoff’s 2025 Non-Gaming Ad Monetization Trends Report is based on data from the Vungle Exchange, from […]