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Nail Spotlights ‘The Future of Medicine’ in Newly Branded Ad Campaign for Brown University Health
Looking to recruit physicians and attract new patients in an increasingly competitive healthcare space, Lifespan turned to Nail Communications to help them transition to a new name and brand: BrownUniversity Health.
The name change reflects a deeper alignment with Brown University and its highly respected medical school, and visibly signals a shared commitment to providing the highest quality care in the health system’s more than 1.5 million patient encounters each year.
“We wanted to introduce Brown University Health to our community in a bold way that highlights the great care delivered along with some of the amazing research and breakthroughs happening throughout our system,” said, Brown University Health’s SVP of Marketing and Communications, Jane Bruno.
The campaign, “Illumination,” uses light as a metaphor for knowledge and Brown Health’s doctors and scientists’ constant pursuit of it.
To help create the arresting aesthetic, dozens of Brown University Health doctors, nurses, and technicians were filmed and photographed in a 50,000-square-foot black box studio lit by a programmable digital multiplex lighting system.
“Healthcare advertising is depressingly homogenous. We wanted to find a visually distinctive way to represent their Ivy League caliber of care and the bold declaration that ‘The future of medicine is here.’” added Alec Beckett, Creative Partner at Nail.
Radio, outdoor, digital, and social media will run throughout Southern New England.
ABOUT NAIL COMMUNICATIONS
Nail Communications is where every brand finds its fascinating. For 25 years, Nail has made award-winning advertising, design and branding work for regional, national and global brands.
CREATIVE CREDITS
Creative Direction: Alec Beckett, Brian Gross
Strategy: Stephen Fitch
Senior Creative: Sam Holland
Production Company: Sweet Rickey
Senior Creative: Iman Richards
Producer: Cameron McCormack
Editor: Jack McKenna
Account Director: Susan Hasten
Director: Kess Broekman-Dattner
Music: Luca Millard-Kish
VFX: Hansen House & Michael Shanks
Color: Phil Choe
5 nouveaux albums à écouter – 28 février 2025
Le printemps est presque à nos portes et pour nous faire languir davantage, quoi de mieux que cinq nouveaux projets à découvrir. Tour d’horizon de projets musicaux intéressants qui seront…
L’article 5 nouveaux albums à écouter – 28 février 2025 est apparu en premier sur Le Canal Auditif.
Disco Love–(70s 80s DISCO mix)–FREE downloads–(120 BPM)–#1312–(Feb 27 2025)
for your listening pleasure
5 Game-Changing Social Media Marketing Courses for Musicians
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The post 5 Game-Changing Social Media Marketing Courses for Musicians appeared first on That Eric Alper.
DZ Deathrays Continue On ‘Unfeasible’ Tour Despite Advice To Cancel
“Putting on shows has now basically become gambling for artists such as ourselves.”
How Many People Get Their News from Social Media?
Image source: google Sometimes catching up on current events involved reading through a newspaper in the morning or watching an evening television presentation. Those behaviors appear nearly antiquated today. Millions of users increasingly rely on social media sites including Instagram, Twitter (X), TikTok, Facebook to keep informed in real time rather than awaiting planned news […]
The post How Many People Get Their News from Social Media? appeared first on .
Spacey Jane Announce NZ Album Release Tour + Share Single ‘How To Kill Houseplants’
Western Australian superstars are playing in Auckland, Wellington and Christchurch.
Kameron Marlowe Honored For Earning One Billion Streams
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Spacey Jane Announce Australian Tour Alongside New Single ‘How To Kill Houseplants’
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