Rethinking B2B Marketing Budgets

When it comes to allocating marketing budgets, many B2B companies rely on the commonly cited rule of thumb: spend 8% of your annual revenue on marketing. This figure, popularized by Forrester’s 2024 B2B Marketing Budget Benchmarks, is often used as a benchmark across industries. But is 8% truly the magic number for every business? ? […]

KFC and Mother ‘double down’ on new Zinger fillets

The new limited-edition KFC Zinger fillet comes sandwiched between two crispy hash browns (instead of a burger bun), a novel arrangement that has inspired Mother’s “When you see double, double down” campaign. In a surreal twist, KFC fans see not just double hash browns, but double everything, everywhere. Set to a hypnotic soundtrack, the films …

The post KFC and Mother ‘double down’ on new Zinger fillets first appeared on More About Advertising.

The Cookers to play Flato Markham Theatre on April 5, 2025

THE COOKERS – Eddie Henderson, David Weiss,  Donald Harrison, George Cables, Cecil McBee, and Billy Hart – Redefine The Boundaries Of Post-Bop Jazz at Flato Markham Theatre on April 5, 2025 Step into the world of unparalleled jazz mastery with The Cookers! This all-star septet, boasting over 250 years of combined experience, invites you on a musical journey like no other. Led by legends Eddie Henderson, David Weiss,  Donald Harrison, George Cables, Cecil McBee, and Billy Hart, The Cookers redefines the boundaries […]

The post The Cookers to play Flato Markham Theatre on April 5, 2025 first appeared on Canadian Beats Media.

‘Fury’ – Alex Omen’s Neon-Bathed Lament Burns Bright and Bleeds Deep

Some artists write about heartbreak, but Alex Omen pulls you straight into the wreckage. The Columbus-based singer-songwriter has been making waves since 2018, filtering his emotionally raw lyricism through genre-bending lenses that blur the lines between modern hip-hop and RnB. Drawing from the atmospheric depths of The Weeknd, the sonic unpredictability of Travis Scott, and the soul-searching artistry of Frank Ocean, Omen pulls listeners into his world, one aching note at a time. With his latest single, Fury, you don’t need to take the wheel for the sensation of late-night cruising through a haze of light trails. The neon-lit synth lines carve out a black-lit kaleidoscope of sound, while Omen’s melodically melancholic vocals ensure every syllable lands with intent. As heartbreak bleeds through the reverb-laden crescendos, the track shifts from introspective pensiveness to something far bigger—an all-encompassing sonic storm where pain and passion collide. Few artists can make a song as sonically rich as Fury without losing its emotional gut-punch, but Omen delivers every second with an intensity that lingers. The way he alludes to heartbreak’s unpredictable emotional spectrum makes it impossible to let his name slip from memory. Fury is now available to stream on all major platforms, including YouTube. Review by Amelia […]

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