Seattles Premier Silent Disco Headset Rental Company
Marketing measurement is really about answering two questions: What happened? And what should I do about it? Most marketing mix models are built to answer the first one, but the second is where things get harder and also more interesting. On Friday, Lifesight – a marketing measurement platform that combines MMM, incrementality testing and attribution […]
The post Why This Marketing Measurement Company Just Open-Sourced Its Forecasting Engine appeared first on AdExchanger.
Let’s talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states settled their antitrust lawsuit against the merger. Plus: Taboola bought Dianomi. Infillion bought Foursquare. We get into what all three of these companies will look like post-acquisition.
The post Buying CTV In The WarnerMount World appeared first on AdExchanger.
Lost Surfboards tried and failed to sue the pop superstar for infringing its “Mayhem” trademark on her chart-topping album.
Lefty scores a mark on Country Airplay last logged by Gretchen Wilson.
Fully produced by Pharrell, the Grammy-winning singer’s Muse album arrives next month.
Why creator content should be treated as a core paid media asset.
The 2026 VMAs will have Bacardi, Spotify, and Dunkin’ creating moments you donut want to miss.
College towns know how to throw down once fall classes get rolling. Even so, things went off the deep end Thursday night in Knoxville. The Chainsmokers were booked for a suprise free indoor set right on Fraternity Park. The EDM duo was scheduled to hit the stage around 10PM. Instead, an estimated 10,000 students and […]
The post Chainsmokers Popup Show Shut Down After Stampede Involving 10,000 Fans appeared first on EDMTunes.
A State of Trance has revealed the first wave of artists for its Rotterdam 2027 edition, taking place February 26 and 27 at Rotterdam Ahoy. Armin van Buuren anchors both nights with three separate performances: a five-hour set on Friday, a solo set on Saturday and an exclusive vinyl set before Saturday’s main program begins. […]
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Tomorrowland and Amazon Music have released the latest edition of their ‘We Are Tomorrow’ documentary series, with Ukrainian DJ and producer Miss Monique as its featured artist. The film is out now on YouTube, Amazon Prime Video and Amazon Music. The documentary was first announced earlier this month. As with past editions, it pairs one artist’s story with those […]
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