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The Mainstage went full tilt on Saturday night when FISHER took over Tomorrowland 2026 during Weekend 1, unleashing a high-energy tech house set stacked with Catch & Release cuts, iconic Aussie edits, and some of the most reliable dancefloor weapons in his arsenal. The Aussie icon opened with his own remix of Marlon Hoffstadt (aka …

FISHER unleashed his high-energy tech house on the Tomorrowland 2026 Mainstage: Watch

The Mainstage went completely hypnotic on Saturday night. Boris Brejcha took over the Tomorrowland 2026 Mainstage during Weekend 1 with an unmistakable masked techno set built almost entirely around his own FCKNG SERIOUS productions and a stack of fresh IDs. The Boris Brejcha Tomorrowland 2026 slot marked another chapter in his long-running relationship with the …

Boris Brejcha brought his masked techno world to Tomorrowland 2026: Watch

David Guetta closed Day 2 of Tomorrowland 2026 Weekend 1 in Boom with a heritage-heavy Mainstage masterclass, running through decades of era-defining hits, brand-new 2026 remixes, and two special surprise moments with MORTEN and MARTEN HØRGER on stage. The French icon opened with an ID intro edit before dropping the Alesso remix of his own …

David Guetta closed Day 2 of Tomorrowland 2026 with a heritage-heavy masterclass: Watch

Ukrainian icon Miss Monique delivered one of the most visually striking sets of Tomorrowland 2026 Weekend 1, unveiling her signature BIORHYTHM audiovisual show on the Freedom Stage on Friday night. The performance marked another major chapter for a live concept that has already become one of the most talked-about touring productions in modern melodic techno. …

Miss Monique unveiled her BIORHYTHM audiovisual show on Tomorrowland 2026’s Freedom Stage: Watch

Techno moments don’t often turn into life moments, but that’s exactly what happened during the Sara Landry set at Tomorrowland 2026 Weekend 1, when a couple in the crowd got engaged in the middle of her performance. The Berlin-based icon captured the moment on video and shared it to her socials, calling it one of …

Sara Landry crowd celebrates surprise engagement during her Tomorrowland 2026 set: Watch

See every FIFA World Cup ad ranked by effectiveness according to EDO’s TV Outcomes Score.

This post was created in partnership with Scripps Sports Where does fandom begin now? Rarely at tipoff. During an ADWEEK House Sports Summit fireside chat co-hosted with Scripps Sports, Sherry […]

MS NOW was also the first to break the news of Lindsey Graham’s death.

From agency holdcos to Big Tech firms, the pivot towards AI has resulted in layoffs across the industry. But rather than AI replacing roles at these businesses, Tal Jacobson, CEO and Director of Perion, says these layoffs are “nothing more” than cost-cutting measures carried out in order to invest in AI infrastructure, as currently the Read More

For years, broadcasters have been largely content to drive audiences to social platforms for interaction and engagement. But that relationship is changing thanks to a mix of shifting consumer sentiment and regulation says Tim Rudder, Co-Founder of UpTalkTV. Now, Rudder says there’s a massive opportunity for TV businesses to create their own in-house interactive experiences. Read More