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In Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Stacy Bernstein, Co-Founder of All Better Co., an innovative first aid and skin care company, to discuss the company she built, how social media and retail partnerships can drive organic growth, and the power of word-of-mouth marketing to overcome limited advertising budgets. 

Podcast Breakdown

00:00 – 06:40 Introduction: Soccer roots, Teamwork & Lessons in leadership
06: 41 – 14:31 College legacy & Early career in sports marketing
14:32 – 20:27 Entrepreneurial shift & Founding Crafting Community
20:28 – 26:21 Inspiration behind All Better Co. & Reimagining first aid
26:22 – 33:43 Skin-first innovation, Sustainability & Family-driven design
33:44 – 41:17 Health-conscious consumers & Authentic brand storytelling
41:18 – 47:48 Retail growth, Community marketing & Building trust
47:49 – 58:04 Female founders, Funding challenges & Stay true to mission 

Released via Mom+Pop Music, “Stay In Your Lane” is a blast of ‘90s-leaning indie rock.

OOH audience targeting can lead to substantial increases in campaign performance.  While it may seem complex, leveraging data in OOH campaigns is not a heavy lift

The post When and How to Use Data to Target Your OOH Campaign first appeared on OOH TODAY.

The legendary Australian concert promoter joins forces with his son on Voyager Management Group, which launches proper with its first signing, Charly Oakley.

Swims stopped by Australian breakfast radio for a chat about the land Down Under, his tattoo obsession, and realizing his dream as an unofficial Wiggle.

YouTube is rolling out its AI detection tool for eligible creators to request the removal of AI-generated content featuring their likeness. On Tuesday, YouTube announced the official rollout of its likeness-detection tool for eligible creators in the YouTube Partner Program after a test phase. The technology allows creators to request the removal of AI-generated content […]

The Justin Cosby Music Prize is named in the memory of Inertia Music co-founder Justin Cosby, who died in June 2021.

The country star opens up about the low point on the Human School podcast.