Meta’s Ad Platform Is Going Haywire In Time For The Holidays (Again)

Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, from between roughly late October through November, Meta’s ad platform just seems to go bonkers. Among ecommerce brand marketers and social media ad agency buyers and consultants, the 2017 and 2018 holiday seasons are spoken […]

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UK gambling firms spent ‘astronomic’ £2bn on advertising last year

Calls for Rachel Reeves to increase taxes in budget as estimate outstrips duties collected from online casinos

British gambling companies spent an “astronomic” £2bn on advertising and marketing last year, according to a new estimate that has intensified calls for the chancellor to increase taxes on the sector.

Bookmakers, online casinos and slot machine companies spent the sum through a mixture of print and digital promotions, as well as affiliate programmes, where third parties are paid to steer gamblers towards particular operators in return for a fee.