Every creative in OOH has uttered those five words at least once. Usually under their breath. Usually while staring at someone else’s billboard.
The post I Wish We’d Written That first appeared on OOH TODAY.
I Wish We’d Written That
WOO Expenditure Survey for 2026
World Out of Home Organization publishes its 2026 Global Out of Home Expenditure Report
The post WOO Expenditure Survey for 2026 first appeared on OOH TODAY.
Bryan Adams Will ‘Roll With The Punches’ For 2027 Australasia Arena Tour
The veteran Canadian rocker will play arenas in seven cities on both sides of the Tasman.
With Match Rates Falling, Is Effective Attribution Just An Illusion?
Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service agency based in Austin Texas.
The post With Match Rates Falling, Is Effective Attribution Just An Illusion? appeared first on AdExchanger.
First-Party Data Is About More Than Retargeting And Audience Suppression
Brands have spent years and serious money building a direct understanding of their customers within analytics platforms, CDPs, loyalty programs, consent frameworks and CRM systems. And yet, when it comes time to make a media buy, they still hand the process over to algorithms shaped by someone else’s data. In 2011, AdExchanger asked me to […]
The post First-Party Data Is About More Than Retargeting And Audience Suppression appeared first on AdExchanger.
Spotify Fully Absorbs Megaphone; Buyers Don’t Trust CTV Ad Supply
All In One Spot Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify Ad Server. So if you’re a podcast publisher that uses Megaphone, check your campaigns. Because, starting today, any Priority or Standard Guaranteed campaigns and PMP deals that aren’t using the updated Spotify […]
The post Spotify Fully Absorbs Megaphone; Buyers Don’t Trust CTV Ad Supply appeared first on AdExchanger.
The Scoop from Brooke Evers on Tour: Pro Tips, Kevin Hart, and More
Catching Brooke Evers in the heat of it all, coming off the stages at hot spots including Eclipse Brisbane and Greece’s FarOut Beach Club, we
The post The Scoop from Brooke Evers on Tour: Pro Tips, Kevin Hart, and More appeared first on EDM | Electronic Music | EDM Music | EDM Festivals | EDM Events.
7 Best Lyric Video Apps for TikTok: Which Export With No Watermark?
Scrolling TikTok, you’ll spot lyrics bouncing to every beat. Those captions trigger instant sing-alongs—but only when the video lands spotless. Watermarks or off-beat text drain
The post 7 Best Lyric Video Apps for TikTok: Which Export With No Watermark? appeared first on EDM | Electronic Music | EDM Music | EDM Festivals | EDM Events.
Q2 Delivers Further Strong Growth for OOH Industry
Out of Home continues to deliver strong results for Q2
The post Q2 Delivers Further Strong Growth for OOH Industry first appeared on OOH TODAY.
DJ Premier Reimagines “Can I Kick It?” for MLS Campaign
DJ Premier has teamed up with rising rapper Samara Cyn to create a fresh version of A Tribe Called Quest’s classic “Can I Kick It?” for Major League Soccer’s new “Thanks World, We’ll Take It From Here” campaign. The track, released as an Amazon Music Original, gives the iconic song a faster, modern feel while […]