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CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control
CTV buyers want more transparency into where their ads actually run. According to a new IAB report, 43% of CTV buyers said they have little or no confidence in the inventory they’re buying. As the market pushes toward greater program-level visibility, show-level reporting and optimization have become increasingly important parts of that conversation. Conversations with […]
The post CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control appeared first on AdExchanger.
Comic: “Everybody Say: ‘Prog IO!’”
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
The post Comic: “Everybody Say: ‘Prog IO!’” appeared first on AdExchanger.
Ad Tech Bears Beat The Bulls; Back When Traffic Was A Good Thing
It’s the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart’s AI chatbots face criticism.
The post Ad Tech Bears Beat The Bulls; Back When Traffic Was A Good Thing appeared first on AdExchanger.
GRiZ Launches ‘Bass Friends Forever’ Community Initiative at Seven Stars Festival to Unite Solo Ravers
Building Community One Festival at a Time In a move that speaks volumes about the inclusive ethos of the electronic music community, GRiZ is taking a proactive approach to festival culture with the debut of Bass Friends Forever, a dedicated meetup program designed specifically for solo attendees at Seven Stars Festival. The initiative addresses a […]
The post GRiZ Launches ‘Bass Friends Forever’ Community Initiative at Seven Stars Festival to Unite Solo Ravers appeared first on EDM Sauce.
Maroon 5 and Wiz Khalifa’s ‘Payphone’ Dials Up 1 Billion Views on YouTube
Released back in April 2012, “Payphone” gives Maroon 5 a sixth entry into YouTube’s Billion Views Club.
Shakira and Maluma Reunite on Steamy New Merengue-Fueled Collaboration ‘Agua’: Stream It Now
The Colombian superstars return to their shared musical universe with a sensual merengue fueled by desire, chemistry and tropical heat.
Riley Green’s ‘That’s Just Me’: All 19 Tracks Ranked
The recent Billboard cover star aims to continue his winning streak on new album.
Miley Is All About That ‘Bass’ (And Dancing) on ‘Bass Persuades’ Album: Stream It Now
The pop star pours her full heart into her dance-infused 10th studio album.
Miley Cyrus Hits the Chateau Marmont in New ”Let’s Get Married” Video
The singer’s real-life fiancé Maxx Morando appears in the latest Bass Persuades visual
