We Need To Talk About Blooom

Ascending from self-proclaimed studio hermit playing the occasional EDM mash-up at the local rural discotheque to headlining events all over Europe, making a splash over the pond in Canada, ticking Rampage Open Air, Let It Roll and soon even Drumsheds off his ever-shrinking bucket list – we really do need to talk about Michael Schlechtinger, the man behind Blooom. By 2023, […]

 Scrimshaw Porn Turns Heartbreak Into Art

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With his latest single “Olivia,” Scrimshaw Porn (aka Nick Helgesen) proves once again that his music exists at the intersection of raw emotion and sonic experimentation. Known for weaving together introspection and bold production choices, Helgesen channels the sting of romantic vulnerability into something transformative. The track glides between glistening indie-pop textures and dreamlike electronic […]

Nike asks ‘Why Do It?’ as it updates long-running pillar campaign

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‘Just Do It’ has ben doing it for Nike since 1988 – not so well recently as the venerable sports brand has been losing share to newer competitors. Actually it’s amazing it’s stayed on or near the top for so long in an ever-shifting market. Now it’s trying to freshen its appeal to a younger …

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