Oliver Heldens and Aevion Deliver a Dose of ‘Amnesia’ on Heldeep Records

Oliver Heldens is back on his own Heldeep Records imprint with a captivating new collaboration alongside UK producer Aevion titled ‘Amnesia.’ This track masterfully blends crisp UK garage grooves with mellow house atmospheres, offering a dancefloor-ready sound that’s sure to resonate with fans. The origins of ‘Amnesia’ trace back to a moody piano progression and […]

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Faryn Brown – VP of Addressable, KINESSO

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In Episode 15 of this season’s Digital and Dirt podcast, Ian welcomes longtime friend and programmatic expert Faryn Brown, VP of Addressable at KINESSO, a technology-driven performance marketing agency. Faryn discusses her career path starting on the traditional media side and evolving into leadership roles focused on programmatic strategy, with an emphasis on the pharmaceutical space. She also shares her passion for learning, speaks about the evolving role of Out of Home in omnichannel plans, and explains how programmatic delivers more meaningful and measurable results.

Podcast  Breakdown

00:00 – 05:13 Introductions, Travel Stories & Bold Firsts 

05:14 – 12:00 Cultural Curiosity & Purposeful Exploration 

12:01 – 18:00 Career Foundations & Entering Advertising 

18:01 – 26:00 Diving into Programmatic & Pharma Strategy 

26:01 – 36:00 Strategy, Measurement & The Power of Personalization 

36:01 – End The Future of Media & Advice for Staying Ahead

‘The Secret Concierge’ Launches on Instagram with Jack Whitehall and F1 Stars

In a high-octane fusion of sport, travel and entertainment, Marriott Bonvoy has teamed up with the Mercedes-AMG PETRONAS Formula One Team to launch The Secret Concierge — a new global content series starring comedian and actor Jack Whitehall.

The episodic series follows Whitehall, in the role of an unconventional “Secret Concierge,” responsible for orchestrating unforgettable, bespoke experiences for F1 drivers, George Russell and rising star Kimi Antonelli. With the support of social creators @ItalianBach and @GeorgeClarkeey, each episode showcases curated itineraries that reflect the spirit of each host city and the signature hospitality of Marriott Bonvoy.

Set against the backdrop of the 2025 F1 calendar, the series kicks off in Barcelona, following a teaser filmed in Monaco, where George Russell is based. Upcoming episodes will spotlight Silverstone, Singapore and Las Vegas—inviting fans to go behind the scenes of the Formula One lifestyle and explore Marriott’s global destinations, through the lens of high-performance travel.

The concept was developed in close partnership with the Mercedes-AMG PETRONAS F1 Team and 160over90, creatively produced by OH SIX Agency, with all supporting campaign assets delivered through the partnership of 160over90 and OH SIX Agency. The content is designed with social-first storytelling in mind, reflecting how fans today, engage with sport, entertainment and travel.

Andrew Watson, vice-president of marketing for Marriott International, described the association with the team “as one of the “most successful” deals in a sports sponsorship portfolio.” Watson said the F1 team had helped the hotel group to improve its brand awareness and perception, with an emerging fanbase of keen travellers. Being able to tell and amplify the travel story, through the lens of F1, where there are 24 global races, across five continents gives us new ways to connect with these sports fans and educate them on the value of Marriott Bonvoy”  he said in a SportBusiness Sponsorship interview,

”Richard Sanders, Chief Commercial Officer, Mercedes-AMG PETRONAS Formula One Team stated, “Our collaboration with Marriott Bonvoy has continued to elevate the fan experience and bring people closer to the action. We’re proud to extend this relationship and explore new ways to connect with fans around the world through innovative content and unforgettable experiences.” He said in a HospitalityNett.org interview

The Secret Concierge will roll out across Marriott Bonvoy’s global social media and digital platforms starting this month, bringing audiences closer to the action, culture and comedy, behind every Grand Prix.

Check out the first episode here: https://www.instagram.com/mercedesamgf1/reel/DKoxniqtgTL/

Swedish House Mafia Enter New Era With ‘Wait So Long’

Iconic GRAMMY-nominated, multi-platinum electronic supergroup Swedish House Mafia returns with the release of their new single, ‘Wait So Long,’ via SUPERHUMAN. The trio debuted the track at their surprise pop-up performance in Stockholm earlier this week, and fans have been eagerly awaiting the release ever since. The single ushers in an exciting new 3.0 era for Swedish House […]

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‘Planes, Trains & Amphetamines: Clubbing Holiday Confessions’ The New Book From The Award-Winning Author of Rave New World, Kirk Field

Sun, Sand, Sea, Sex, and Slipmats A vivid first-person expose of clubbing holidays from the inside A no punches pulled, post-watershed postcard from the wildest holidays Makes Club 18-30 look like a Sunday school outing More misadventures from Kirk Field, the best-selling, ARIA award-winning author of Rave New World: Confessions of a Raving Reporter (Nine Eight). The […]

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