MAA Ad of the Week: Currys’ C4 diversity winner from AMV BBDO

The UK’s Channel 4 helpfully dishes out £1m of airtime to its Diversity in Advertising award winner and this year it’s ‘Sigh of Relief’ for Currys from AMV BBDO. Focussing on the in-store experience of three customers with accessibility needs shopping for tech appliances, part of Currys long-running ‘Beyond Techspectations’ campaign. Currys head of brand …

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Hybe Muscles Into China—Joining SM, YG, JYP Entertainment in the Mega-Market

K-pop powerhouse Hybe has set up a Chinese subsidiary to support its artists’ expansion into the market. Hybe China Co., Ltd. was launched April 2 in Beijing—Hybe’s fourth overseas branch following those in Japan, the US, and Latin America. Its new Beijing-based entity will focus on backing artists’ activities in China, notably to compete with […]

TOXATE – SKRILLA

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