Retailers and brands that work together to establish fair media investments and shopper-focused strategies will be best positioned for long-term success.
3 Ways for Brands and Retailers to Rediscover Common Ground
Ariis – DIMELO [Phonk]
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Labor far outspends Coalition and Clive Palmer on Google and Meta ads amid calls for change to blackout laws
Analysis of online ad data shows parties and affiliated groups spent more than $39m for political ads across Facebook, YouTube and Google search since 28 March
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Labor splurged more than $11m across Google and Meta platforms to win votes, far surpassing its opponents – including billionaire Clive Palmer – and outstripping political foes in key seats in the lead-up to polling day.
New data showed the major parties have poured cash into boosting targeted messages to social media users in tightly contested electorates, including marginal seats in Bennelong, Brisbane, Boothby, Blair and Bullwinkel.
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HUGEL and David Guetta combine with Kehlani and Daecolm for summer anthem ‘Think Of Me’: Listen
The ultimate summer anthem has arrived with HUGEL and David Guetta, in the form of their first collaboration ‘Think Of Me.’ As two of the biggest artists in the game, it was only a matter of time before an official collaboration between HUGEL and David Guetta happened, and now its landed just in time for …
HUGEL and David Guetta combine with Kehlani and Daecolm for summer anthem ‘Think Of Me’: Listen
Lorde Lands First ARIA Top 10 Since 2017 With ‘What Was That’
The new track, co-produced by Dan Nigro is the lead single from her upcoming fourth studio album.
Greg Ald Joins OAAA as SVP
will be responsible for leading OAAA’s revenue strategy, focusing on expanding membership, strengthening partnerships, and identifying new opportunities to deliver measurable value to both
The post Greg Ald Joins OAAA as SVP first appeared on OOH TODAY.
Amazon Made Nearly $14B From Advertising in the First Quarter
Revenue grew 18% year-over-year.
Fuerza Regida Manifests Big Dreams, Bigger Ambitions on ‘111XPANTIA’: Stream It Now
The band is slated to perform at Madison Square Garden and Hollywood Bowl June 20 and 21, respectively.
Yeat Drops New Cover of Drake’s “Feel No Ways”: Listen
The Portland, Oregon, rapper and singer recently performed the Views song at Coachella
Live Nation Earnings Keep Softening Post-COVID—Q1 Revenue Drops 11% Year-Over-Year
Live Nation reports a slow start in Q1 2025. But the company has lots of revenue booked that is yet to be realized, according to CEO Michael Rapino. Live Nation’s Q1 2025 earnings report shows drops in total revenue and adjusted operating income compared to the same quarter the year prior. Overall revenue came to […]