ABC News and NBC News maintain strong leads.
Week of July 20 Evening News Ratings: CBS Evening News Gets Gains
Elon Musk’s X and WFA End Multiyear Legal Spat
X’s lawsuit against the nonprofit organization incited wider debate about the influence that advertisers may be able to exert on right-leaning media.
Reese’s Oreo Casts Lindsay Lohan as a Twin Whisperer in Nod to Her Parent Trap Past
A nostalgic ad from Reese’s Oreo unites Lindsay Lohan, Amy Sedaris, and Patricia Arquette.
Seven Lions Announces One-Night-Only Orchestral Performance
The show is described as “one of the most ambitious performances of his career.”
The post Seven Lions Announces One-Night-Only Orchestral Performance appeared first on EDM.
Co-op joins Apple, Waitrose, Maybelline in microdrama move
The microdrama business is expected to be worth $256bn by 2030, and while China still makes up 80% of the market, other countries are catching on fast. The short-form, soap-opera-style social media content has its origins in entertainment, but Waitrose caught on early to the marketing potential with with Wonderhood’s “Sweet Suspicions” Christmas campaign, and …
The post Co-op joins Apple, Waitrose, Maybelline in microdrama move first appeared on More About Advertising.
World Cup’s commercial clout not in doubt. Ask Coca-Cola and Unilever
We’ve had a global rebrand, the controversial World Cup hydration breaks, and now a hyperlocal campaign based in Wakefield, Yorkshire – all from Coca-Cola in the last month or so. The business has just posted a Q2 7% sales uplift to $13 billion, boosted by its FIFA partnership. This included the Powerade hydration breaks, which …
The post World Cup’s commercial clout not in doubt. Ask Coca-Cola and Unilever first appeared on More About Advertising.
BMW turns tables on corners
Haven’t seen anything like this for a while but BMW in the UAE is going all noir with a courtroom drama about corners, a nuisance when you’re driving a sporty ‘M’ in those parts it seems. From Serviceplan Middle East for BMW importer AGMC, directed by Nalle Sjöblad through DejaVu Productions. Will it be a …
The post BMW turns tables on corners first appeared on More About Advertising.
George Parker: is the ad business looking up?
I just finished re-watching the movie… “Don’t Look Up!” It is a funny, accurate and excruciating examination of the warped priorities and agendas of the people who have the largest control over our lives… i.e. Politicians. Those douchenozzles who invariably care more about how events, fads, fashions and attitudinal changes will impact their polling numbers …
The post George Parker: is the ad business looking up? first appeared on More About Advertising.
SoundCloud Acquires Nina Protocol After Its Shutdown
SoundCloud has acquired Nina Protocol, absorbing its editorial archive and genre map feature weeks after the blockchain marketplace shut down.
The post SoundCloud Acquires Nina Protocol After Its Shutdown appeared first on EDMTunes.
Marnik – We Came We Saw We Conquered
Marnik – We Came We Saw We Conquered: driving mainstage techno on Dim Mak, a chant vocal riding a pumping bassline
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