Author: admin

Posted on

MAA Ad of the Week: The One Show call for entries

The One Show is one of the aristocrats of the now looming awards circuit and board member Sherina Florence has assembled this rap video name-checking famous campaigns of the past and present. Florence says: “I thought I’d channel my creativity into something for the culture. I asked myself, what better way to approach assignments during …

The post MAA Ad of the Week: The One Show call for entries first appeared on More About Advertising.

Posted on

10 Best of Rock Songs ⚡ Scorpions, Metallica, Queen, Guns N’ Roses, AC/DC ??

10 Best of Rock Songs ⚡ Scorpions, Metallica, Queen, Guns N’ Roses, AC/DC ?? Welcome to MUSIC IS LIFE ♛ ?‍? Here is where you can find the best songs and music videos from the golden decades of rock. We bring you an emotional journey through the classic tunes of top rock bands and artists. Hope you guys enjoy our videos, don’t forget to LIKE – SUBSCRIBE – COMMENT – SHARE & Turn on notifications (press ?) to stay updated with new uploads. Also, if you ever want to suggest a song or playlist, just comment on any video. ? Thank you for accompanying us on the journey of MUSIC IS LIFE! #classicrock #classicrockmusic #classicrockplaylist

Posted on

Nail Spotlights ‘The Future of Medicine’ in Newly Branded Ad Campaign for Brown University Health

 

Looking to recruit physicians and attract new patients in an increasingly competitive healthcare space, Lifespan turned to Nail Communications to help them transition to a new name and brand: BrownUniversity Health.

The name change reflects a deeper alignment with Brown University and its highly respected medical school, and visibly signals a shared commitment to providing the highest quality care in the health system’s more than 1.5 million patient encounters each year.

“We wanted to introduce Brown University Health to our community in a bold way that highlights the great care delivered along with some of the amazing research and breakthroughs happening throughout our system,” said, Brown University Health’s SVP of Marketing and Communications, Jane Bruno.

The campaign, “Illumination,” uses light as a metaphor for knowledge and Brown Health’s doctors and scientists’ constant pursuit of it.

To help create the arresting aesthetic, dozens of Brown University Health doctors, nurses, and technicians were filmed and photographed in a 50,000-square-foot black box studio lit by a programmable digital multiplex lighting system.

“Healthcare advertising is depressingly homogenous. We wanted to find a visually distinctive way to represent their Ivy League caliber of care and the bold declaration that ‘The future of medicine is here.’” added Alec Beckett, Creative Partner at Nail.

Radio, outdoor, digital, and social media will run throughout Southern New England.

 

ABOUT NAIL COMMUNICATIONS

Nail Communications is where every brand finds its fascinating. For 25 years, Nail has made award-winning advertising, design and branding work for regional, national and global brands.

 

CREATIVE CREDITS

Creative Direction: Alec Beckett, Brian Gross

Strategy: Stephen Fitch
Senior Creative: Sam Holland
Production Company: Sweet Rickey

Senior Creative: Iman Richards

Producer: Cameron McCormack

Editor: Jack McKenna

Account Director: Susan Hasten

Director: Kess Broekman-Dattner

Music: Luca Millard-Kish

VFX: Hansen House & Michael Shanks

Color: Phil Choe