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There’s a lot of discussion at the moment around measuring short-term outcomes from TV advertising. But there has always been pressure on TV to deliver in the short-term as well as the long-term says Frank Vogel, CEO of Ad Alliance. If marketers weren’t confident in TV’s ability to drive short-term outcomes, it wouldn’t be booked. Read More

Between Call of Duty: Modern Warfare 4 and Grand Theft Auto VI, this autumn marks a major few months in gaming. In this article, Sean Smith, EMEA Gaming Lead – Sales at Samsung Ads, explores what Netflix, GTA VI and Automatic Content Recognition (ACR) data can tell us about gaming audiences – and what that means Read More

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The post Teach Your Children first appeared on OOH TODAY.

Sellers plan to use Big Deal Days to assess consumer behavior leading up to the holidays.

The WPP exec said he’s ready to climb a new career mountain.

As fan-first marketing spreads, brands are starting to operate more like entertainment and media companies.

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