How UGC (User Generated Content) Is Driving Better Results in Ads Right Now

User-generated content (UGC) refers to content created by everyday users, distinct from content posted by brands, agencies, or paid partners. According to eMarketer, 70% of Gen Z consumers consider UGC a significant factor in their purchasing decisions, while 60% of all consumers perceive UGC as the most authentic form of advertising, highlighting the value of […]

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Interview – Tao Andra

Few tracks manage to live long enough to become both a personal milestone and a club classic. For Tao Andra, the new single Born Again (Babylonia) is exactly that kind of moment. A reinterpretation of the early-2000s cult favorite originally created by Ricky L and Adam Clay, the release reconnects past and present through newly […]

Tresóna Fires Off Expanded Lawsuit Against ClicknClear, Alleging a ‘Calculated Scheme to Mislead the Marketplace via False Advertising’

Right on cue, Tresóna Multimedia has fired off an amended false advertising lawsuit, including a fresh copyright infringement claim, against ClicknClear. Scottsdale-based Tresóna submitted the retooled suit to a New York federal court yesterday, roughly nine months after filing its initial complaint against London’s ClicknClear (CnC). But much has transpired since the legal battle kicked […]

The Biggest Music Biopic Ever? A Heavily Edited Version of ‘Michael’ Is About to Hit Theaters, But Can It Outperform ‘Bohemian Rhapsody’ At the Box Office?

The biggest music biopic ever? A heavily edited version of Michael is about to hit theaters, but can it top Bohemian Rhapsody at the box office? We’re about to find out. As we reported closer to April’s start, advance ticket sales are pointing to strong fan demand for Michael, which stars the King of Pop’s […]