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Tomorrowland’s Chinese offshoot is coming back bigger. Together with global presenting partner Budweiser and China partners Hero Esports and INS LAND, Tomorrowland has confirmed the full artist lineup and ticket […]

A Masterclass in Electronic Reinvention The intersection of UK electronic royalty and innovative producers has always yielded fascinating results, and today’s surprise remix package proves that dynamic remains as vital as ever. Sasha, the legendary Manchester-born techno architect who’s spent decades sculpting sound into transcendent club experiences, has turned his attention to Danny L Harle‘s […]

The post Sasha Reimagines Danny L Harle’s ‘Raft In The Sea’ With Hypnotic New Remix EP on XL Recordings appeared first on EDM Sauce.

Posty’s “Big Ass World Tour” was scheduled for its swing through Asia and down under later this year.

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What the industry has lacked (until recently) is the infrastructure to prove it in terms that performance budgets

The post Physical Scale. Digital Proof. How Mobile OOH Is Finally Closing the Full-Funnel Loop first appeared on OOH TODAY.

OOH is moving beyond broad audience targeting by using location, context and timing to reach consumers closer to the moments when they’re ready to act.

The post OOH Closer to the Sale first appeared on OOH TODAY.

They are also categories most independent operators have never specifically pursued. The operators who reached out with

The post How to Build an Advertiser Category Strategy That Fills Inventory Faster first appeared on OOH TODAY.

Clocking Out Looking for a long read on the behind-the-scenes maneuvering that has overhauled Meta in recent years? Reuters caps off its years-long series on Meta’s AI investments and employee layoffs with a deep dive into Project OT (for “Organizational Transformation”). That’s the internal shorthand for Meta’s plan to greatly reduce headcount while offloading services […]

The post Where Have All The Meta Employees Gone?; The Trade Desk Goes Agentic appeared first on AdExchanger.

The British pop artist gave the best possible salute to Dolly by playing her recording of “I Will Always Love You” on the MSG speakers.

Share your most memorable ASOT moment here: https://forms.gle/tmWG8PXSxQU6rnf37 Listen ‘A State of Trance 2026 (Mixed by Armin van Buuren)’ here: https://asot.lnk.to/2026 Connect with Armin van Buuren ▶ https://discord.gg/arminvanbuuren ▶ https://www.instagram.com/arminvanbuuren ▶ https://www.tiktok.com/@arminvanbuuren ▶ https://www.facebook.com/arminvanbuuren ▶ https://www.twitter.com/arminvanbuuren ▶ https://www.arminvanbuuren.com #arminvanbuuren #asot1292 #astateoftrance