OOH Revenue Surges 10.7% to $3.16 Billion as Digital, Technology and Live Events Fuel Growth
The post Why Are Brands Suddenly Betting Big on OOH? first appeared on OOH TODAY.
Why Are Brands Suddenly Betting Big on OOH?
The Best Billboard I Saw Today
Embracing Chic in Oklahoma City
The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Intersection Reaches 50 Digital Screens on Chicago’s Divvy Bikeshare Network, Expanding Citywide DOOH Impact and Reach
state-of-the-art digital displays give advertisers a dynamic, eye-level presence where Chicagoans naturally gather and move.
The post Intersection Reaches 50 Digital Screens on Chicago’s Divvy Bikeshare Network, Expanding Citywide DOOH Impact and Reach first appeared on OOH TODAY.
Above & Beyond and Victoria Horn share ‘When You Believe’, the final single from ‘Bigger Than All Of Us’: Listen
Above & Beyond and Victoria Horn release ‘When You Believe’, the final single from ‘Bigger Than All Of Us’, out now on Anjunabeats.
Your Team Is Working Faster With AI, But Are They Really Getting Better Results?
A lot of marketing leaders are wondering whether AI is really bringing incremental value to their business. Teams are moving faster than ever. Campaign briefs, social copy, first-pass creative and competitive research can now be produced in a fraction of the time it used to take. Yet it’s not clear if the work is actually […]
The post Your Team Is Working Faster With AI, But Are They Really Getting Better Results? appeared first on AdExchanger.
Demand For Dead Data; ChatGPT’s Miraculous, Disappearing Advertisers
Fire Sale Firestarters One surprise beneficiary of the Spirit Airlines bankruptcy debacle: Google. Google spent $10 million to acquire “a trove of deidentified business data, software code and operations records” from the now-defunct airline, Bloomberg Law reports. The data stockpile Google bought for a song includes 100 million emails, 500 million Microsoft Teams chats and […]
The post Demand For Dead Data; ChatGPT’s Miraculous, Disappearing Advertisers appeared first on AdExchanger.
OpenAI Is Taking Its Ad Business to 31 New European Markets
Expansion of its ads pilot comes as ad revenue climbs over 25% since the start of August.
Andrew Lustigman Publishes Article in Luxury Marketer entitled “New York State May Thwart Algorithm-Determined Surveillance Pricing Based on Individual Shopping Behavior”
Andrew Lustigman, Chair of Olshan’s Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, published an article in Luxury Marketer entitled, “New York State May Thwart Algorithm-Determined Surveillance Pricing Based on Individual Shopping Behavior.” The article discusses the New York Legislature’s passage of the One Fair Price Act.
Beyoncé named as defendant in lawsuit over unauthorised sample of 1998 Foremost Poets house track
Beyoncé is named as a defendant in a new lawsuit alleging ‘Alien Superstar’ used an unauthorised sample of Foremost Poets’ 1998 ‘Moonraker’.
Beyoncé named as defendant in lawsuit over unauthorised sample of 1998 Foremost Poets house track
Massive Attack team up with Bohemian F.C. on charity football shirt raising money for Cuba medical aid
Massive Attack team up with Dublin’s Bohemian F.C. on a special third shirt for 2026, with sales supporting medical aid to Cuba.