Open-Source MMM Is Having A Moment (And Sorry About The New Acronym)

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Julian Runge is speaking at AdExchanger’s Programmatic IO conference in New York City on September 28–29. If you haven’t grabbed your ticket yet, you can secure your seat here. Marketing mix modeling isn’t a new idea. It’s a very old one, actually – which makes its current reinvention over the past few years all the […]

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For Agentic Advertising To Work, We Must Decide What AI Can Never Touch

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Every company in our space is wrestling with what their agentic AI strategy is. The answer that seems obvious is to wire up an LLM, give it access to Meta or Google through MCP and put it to work.  The reality is more complicated, and the complications matter a lot when it’s your budget on […]

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