Could bad publicity be good for Jaguar? | Brief letters

Jaguar’s new brandingSport and IsraelJonathan Liew’s words‘Remote’ ScotlandCapitalism

Marina Hyde, among others, has been critical of Jaguar’s new brand launch (Hats off to Jaguar’s ‘inclusive’ new branding: now people of all backgrounds won’t buy its cars, 22 November). But it seems to have attracted a lot of headlines and column inches, which has meant more people notice it than otherwise would have. Is this clever rather than bad marketing?
Luke Brewester
Harpenden, Hertfordshire

• Jonathan Liew’s bleak – and entirely accurate – vision (Sport may be a blunt tool of social change, but it’s time to take a stand against Israel, 22 November) counts up there with some of the most powerful journalism I have ever read. Thank you, Jonathan. It had to be said.
Brian Grover
Port Alice, British Columbia, Canada

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