Live Nation’s LATAM Push Continues with $110 Million 10-Year Deal Involving Argentina’s Estadio Monumental

Live Nation will sell the naming rights to River Plate’s Estadio Monumental as part of a decade-long deal with the Buenos Aires-based soccer club. Live Nation will sell the naming rights to River Plate’s Estadio Monumental as part of their ten-year deal with the Argentinian soccer club. Beginning January 1, 2027, the partnership will also […]