Netflix Says It’s Already Seeing the Benefits of Building its Own Ad Tech

Streaming giant Netflix posted another strong quarter in its earnings release last night, revealing that total paid subscriptions rose by 19 million in Q4, reaching 302 million. Revenues meanwhile grew by 16 percent year-on-year, up to $10.2 billion. The streaming giant’s investments in its ad-supported subscription tier and in live events were both credited by Read More